What value for p is right for testing t (or tasting tea)?


Seeking sponsors for his educational website, statistician Keith Bower sent me a sample of his work – this 5 minute podcast on p-values.  I enjoyed the story Keith tells of how Sir Ronald Fisher, who more-or-less invented design of experiments, settled on the p value of 5% as being a benchmark for statistical significance.

This sent me scurrying over to my office bookshelf for The Lady Tasting Tea – a delightful collection of stories* compiled by David Salsburg.**  Page 100 of this book reports Fisher saying that below p of 0.01 one can declare an effect (that is – significance), above 0.2 not (that is – insignificant), and in-between it might be smart to do another experiment.

So it seems that Fisher did some flip-flopping on the issue of what value of p is needed to declare statistical significance.

PS.  One thing that bothers me in any discussion of p-values is that it is mainly in the context of estimating the risk in a test of the null hypothesis and almost invariably overlooks the vital issue of power.  For example, see this YouTube video on Understanding the p-value.  It’s quite entertaining and helpful so far as it goes, but the decision to accept the null at p > 0.2 is based on a very small sample size.  Perhaps the potential problem (underweight candy bars), which one could scope out by calculating the appropriate statistical interval (confidence, prediction or tolerance), merits further experimentation to increase the power.  What do you think?

*In the title story, originally told by Sir Ronald Fisher, a Lady claims to have the ability to tell which went into her cup first—the tea or the milk.  Fisher devised a test whereupon the Lady is presented eight cups in random order, four of which are made one way (tea first) and four the other (milk first).  He calculates the odds of correct identification as 1 right way out of 70 possible selections, which falls below the standard 5% probability value generally accepted for statistical significance.  Salsburg reveals on good authority (H. Fairfield Smith–a colleague of Fisher) that the Lady identified all eight cups correctly!

**Salsburg, who worked for some years as a statistician at a major pharmaceutical company offers this amusing anecdote from personal experience:

“When I first began to work in the drug industry…one…referred to…uncertainty [as] ‘error.’ One of the senior executives refused to send such a report to the U.S. Food and Drug Administration [FDA]. ‘How can we admit to having error in our data?’ he asked [and]…insisted I find some other way to describe it…I contacted H.F. Smith [who] suggested that I call the line ‘residual’…I mentioned this to other statisticians…and they began to use it…It seems that no one [in the FDA, at least]…will admit to having error.”

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