Just in time for the super-dry, winter season, when us Minnesotans become terribly itchy if we do not diligently apply moisturizer, the Annals of Improbable Research awarded their 2019 Ig Nobel Peace (ha ha) Prize to researchers who discovered that people enjoy scratching their ankles. While one might get pleasure initially from giving in to an itch elsewhere, the satisfaction soon fades. But ankles do not rankle when it comes to scratching.
For all the details from the team of authors, including the Director of the Miami Itch Center, Gil Yoispovitch (italics mine), click this NIH Public Access posting of The Pleasurability of Scratching an Itch: A Psychophysical and Topographical Assessment.