Selecting the most readable font for maximum impact
Posted by mark in Communication, Graphics on July 7, 2023
It’s Comic Sans Day today. If not so widely mocked, this font would be favored for its legibility across all ages and abilities, according to my daughter Emily—an expert in graphic design.
My early knowledge of writing options consisted of printing or cursive. As I progressed through college my preference became printing, which though slower to produce than cursive, resulted in a far more legible output and appealed to my engineering sensibilities.
I kept on handwriting through my early career—relying on secretaries to do the typing. However, it wasn’t long before I went DIY by becoming an early adopter of computers—a Radio Shack TRS-80. Its word processing capabilities made it far easier to write—a huge breakthrough by enabling editing.
Eventually, after a lot of hunting and pecking, I upgraded to MS-DOS (Microsoft’s disk operating system) and invested in Maven Beacon Teaches Typing to gain the ‘touch’ of my keyboard.
Things got really interesting with the advent of graphical user interfaces and widely available True Type fonts. After some wild and wacky times making bad blends of too many fonts, I settled in on the Microsoft Word defaults of the classic (invented 1931) Times New Roman (serif—featuring tails and feet) for text and more modern (1982) Arial (sans serif) for headlines. A big issue then, but far less so now that “e” rules, was whether a document would be read in print or electronically (on screen).
Around these times, Stat-Ease shifted its training materials from transparencies for ‘overheads’ to Powerpoint for projection from a personal computer (PC). Unfortunately, projectors in those early days put out a very weak light. However, being well equipped with Stat-Ease software, I rose to the challenge by deploying an experiment design in-class to maximize screen readability via adjustments to fonts and other factors.
Nowadays, figuring that nearly all my writing will be read on screen, I go exclusively with the current Word default of Calibri—a font that being san serif provides a “small, but significant, advantage in response times” according to this study in the Journal of Cognitive Psychology.
It turns out that, not surprisingly, studies now show different fonts increase reading speed for different individuals.
Participants’ reading speeds (measured in words-per-minute (WPM)) increased by 35% when comparing fastest and slowest fonts without affecting reading comprehension.
Adobe scientists and others who authored “Towards Individuated Reading Experience”, ACM Transactions on Computer-Human Interaction, Volume 29, Issue 431, March 2022, Article No.: 38, pp 1–56.
Therefore, I envision that, aided by developments in artificial intelligence, our devices will keep track of how fast we read and adapt the fonts accordingly. Watch out: Like it or not, you may be subjected to Comic Sans.
PS Calibri fared well overall on average in Adobe’s experiment so that remains my favored font.
Hurricane season off to a hot start with great uncertainty ahead
Posted by mark in Nature, Uncategorized, Weather on June 30, 2023
After narrowly dodging Ian’s devastating blow last fall—predicted the day before landfall to hit just a few blocks from my southwest Florida winter home, I am keeping a close watch on this year’s storms.
Just prior to 2024 season on June 1, the National Oceanic and Atmospheric Administration (NOAA) predicted it would be near normal. The NOAA forecasters figure on the winds from the Pacific’s El Nino counteracting the storm inducing temperatures in the Atlantic.
A clash of the titans lies ahead as developing El Niño and notable warmth in the Tropical Atlantic go toe-to-toe.
Ryan Truchelut—the Weather Tiger’s Atlantic Hurricane Season Outlook for May 2023
The Weather Tiger (quoted above) calculated Florida landfall odds this year at slightly above 50/50 for at least 1 hurricane. That was before Tropical Storm Cindy formed behind Tropical Storm Bret in June, creating the first case of two storms in the tropical Atlantic in June since record keeping began in 1851–an alarmingly aggressive start to the season.
Based on these forecasts and the history of USA hurricanes, it seems certain to me that, before 2023 is over, our home will come into harm’s way. Therefore, I keep a close watch on NOAA’s graphical forecasts that display cones showing the probable track of the center of every tropical cyclone. These cones create a great deal of consternation and confusion due to difficulties comprehending probabilities, overly high expectations in the accuracy and precision of forecasting models, and other issues.
While admiring the continuing advancements in meteorology, including this year’s extension to 7 days for hurricane forecasts, I believe (but only half seriously) that if a weather forecast one-day ahead puts me at the bullseye of an oncoming storm, then it will be a miss. This worked for Hurricane Ian. But to hedge my bets, I greatly reinforced our home over the winter to resist wind, rain and flooding—bringing it all up to current hurricane codes and beyond.
Best be safe!
Masterful experiment delivers delectable chocolate chip cookies
Posted by mark in food science on June 27, 2023
There’s no better place to learn about design of experiments (DOE) than your own kitchen. Not being much of a cook or a baker, I do well by restricting my food science to microwave popcorn. Therefore, I happily agreed to help fellow DOE expert Greg Hutto advise his student Jessica Keel how to design an experiment on home-made chocolate chip cookies.
“Want to learn more in your own kitchen? Try making some cookies with different variations in ingredients. It’s a fantastic way to understand and help perfect your signature chocolate chip cookie.”
Danielle Bauer, The (Food) Science of Chocolate Chip Cookies
Optimizing cookies involves a tricky combination of mixture components and process factors. Furthermore, adhering to a gold standard for valid statistical studies—randomization—presents great difficulties. For each run in the combined design, the experimenter must mix one cookie according to the specified recipe and then bake it at the stated time and temperature. It’s much simpler to make a trayful of cookies with varying ingredients and bake them all at once. This can be accommodated by a specialized DOE called a split plot.*
Jessica took on a big challenge: Coming up with not one, but two chocolate chip recipes—soft-and-thick, versus thin-and-crispy. Starting from the specifications for Original Nestle Toll House Chocolate Chip Cookies, she used Design-Expert® software https://www.statease.com/software/design-expert/ to lay out an optimal, combined experiment-design based on a KCV model.** Jessica divided the runs into two blocks to spread it out over her Saturday-Sunday weekend. The experiment determined the effects of four recipe components—butter, granulated sugar, brown sugar, vanilla–baked while varying two hard-to-change process factors—temperature and time—in convenient groups (whole plots).
Jessica cleverly measured the density (by water displacement) and breaking strength (via the ‘penny test’ pictured) of each cookie before handing them over to her panel of tasters for sensory evaluation of taste, appearance and softness on a scale of 1 (worst) to 9 (best).
Focusing on taste alone, this combined mixture-process experiment led to a recipe—heavy on butter, vanilla free—that, when baked at the ideal conditions—325 deg F for 18 minutes—scores near perfect, as can be seen in the ternary contour plot produced by Design-Expert.
See Jessica’s full report for all the details . Then do your own optimal mixture-process experiment to ‘level up’ your homemade chocolate chip cookies. Yum!
*For details, see this tutorial from Stat-Ease that deploys a combined split-plot design to create a “rich and delicious” Lady Baltimore Cake .
**See my webinar on How to Unveil Breakthrough Synergisms Between Mixture and Process Variables.
Never ending quest for the perfect grind of coffee
Posted by mark in food science, pop on June 12, 2023
This graphic illustration from the National Coffee Association provides some amazing statistics in support of the claim that their beverage reigns supreme. I am doing more than my per ‘cupita’ (pun intended) of the nearly half a billion mugs of coffee that Americans drink every day.
Back before we all started working from home during the pandemic and kept on doing so afterwards, my son Hank (now VP of Software Development) and most of our Stat-Ease colleagues jived on java (the real stuff, not the coding language). He and our lead statistician Martin Bezener (now President) conducted a very sophisticated experiment on coffee-grinding, as reported by him in our September 2016 Stat-Teaser. Check out Hank’s dramatic video-detailing of the split-plot coffee experiment.
With the aid of Design-Expert® software’s powerful statistical tools, Martin discovered the secret for making delicious coffee: Use a burr, not a blade, grinder, and go for the finest granulation. Based on these findings, I upgraded my grinder to the highly-rated Baratza Encore, which works really well (though very noisy!).
However, a new study published this May in a Special Issue on Food Physics reveals an uneven extraction in coffee brewing. Evidently, “a complicated interplay between an initial imbalance in the porosities and permeabilities” creates “a cutoff point” where “grinding coffee more finely results in lower extraction.” Along the same lines, but with open content and some nice pictures and graphs to lighten up a lot of dense math (e.g., Navier-Stokes equations for fluid dynamics), see this earlier publication on Systematically Improving Espresso. It “strongly suggests that inhomogeneous flow is operative at fine grind settings, resulting in poor reproducibility and wasted raw material.”
So now that experiments show that finer may not always be better, the quest for the perfect grind continues!
2023 South Dakota Mines (SDM) paper helicopter flyoff
SDM Chemical Engineering Seniors Jarvie Arnold, Gregory Clark and Martin Gaffney, pictured left to right, ran away from the field with their “Team Helicopter?” flying machine.
With a lot of ingenuity and fine-tuning of the paper-helicopter design via a full two-level factorial, they achieved a flight time of 8.66 seconds from the balcony of the Chemical and Biological Engineering and Chemistry (CBEC) building. This nearly broke the all-time record of 8.94 seconds achieved by The Flaming Bagel Dogs in 2013.
Check out this awesome video from the 2011 flyoff and follow the link from there for background on the SDM paper-helicopter experiment, which I’ve been overseeing since 2004.
Kudos to Professor Dave Dixon for championing CBEC’s DOE class throughout the years. This elective rates well above any others in surveys of graduates, who say it was “immensely” helpful for their career advancement. I’m very thankful to be a contributor to this success story for teaching DOE at the college level.
Rock on SDM CBEC!
Hard-boiled Easter eggs not a-peeling
Posted by mark in pop, Uncategorized on April 17, 2023
One of my daughters provided me with half a dozen hard-boiled eggs left over from Easter. However, so far I have not cracked (pun intended) the process for peeling of their shells without also taking off much of the albumen (the white part on the outside). That leaves a very raggedy yolk with white bits hanging off. You could say that the yoke is on me (sorry, cannot resist). Even this supposedly “genius” hack (literally—using a spoon) failed miserably.
Unfortunately, my wife ate up the remaining stock before I could try more eggs-periments. She also experienced difficulties peeling them, which made me feel better (my dexterity falling fall short of hers). Should un-a-peeling eggs be encountered again, here are my other possible remedies:
- Shock them with an ice bath using my Waring Pro Wine cooler
- Soaking in vinegar per this procedure recommended by Gnarly Science blogger Dr C M Helm-Clark PhD
- Try an instant egg peeling device such as the well-reviewed Negg. (I am going to pass on the cheaper Eggstractor based on the hilarious difficulties encountered by Insider product testers.)
Any other ideas for easy and reliable egg peeling are welcome!
Major League Baseball’s grand-slam experiment to pick up its pace
Posted by mark in sports, Uncategorized on March 30, 2023
It’s Opening Day today for Major League Baseball (MLB), when hopes for a championship season hit a peak before reality sets in for most of our teams. Excitement runs higher than usual this year because trial runs at lower levels emboldened Major League Baseball (MLB) into implementing drastic rule changes aimed at speeding up the game. The biggest impacts will come from a new pitch clock, a ban on the infield shift and limits on pickoff throws.
Results from MLB’s spring training—wrapping up this weekend—look very promising: The average time per game dropped to about 2.5 hours—down 26 minutes from last year. That will keep me, a Minnesota Twins season-ticket holder, in the game—no more bailing out in the later innings and listening to the finish on the radio during my half-hour drive home from Target Field.
Another likely effect of the MLB rule changes will be more attempts to steal bases, increased this spring by almost 50% from 2.1 to 3.1 per 100 plate appearances with a success rate of 77.2 percent—up from year’s 71.3.* Let’s go!
These new rules for 2023 augment one adopted in 2020 to limit overtime games—the placement of a “ghost runner” at second base beginning in the 10th inning. The October issues of Significance magazine** reports remarkable agreement of actual results versus predictions generated by a natural experiment on this rule—a reduction of about 15 minutes per game. Even better!
“This is the game we all want to see — get the ball, pitch the ball, keep the defense on their toes.”
Actor Bryan Cranston speaking on behalf of MLB
PS It’s hard to argue with the efficacy of natural experiments based on this MLB example and the methodology being awarded the 2021 Nobel Prize in Economic Sciences.*** However, if at all possible from an ethical, practical and political perspective, a planned experiment laid out in randomized fashion remains the ‘gold standard’ for predictive modeling. Why not take over a baseball league or a specific team, preferably the lowest level possible, and run a designed experiment? I did so successfully for my softball squad. See how and the results in this 2007 StatsMadeEasy blog.
*Statistics on game time and stolen bases from Tyler Kepner, The New York Times, 2023 MLB Season Preview, 3/27/23.
**“Baseball’s natural experiment,” Lee Kennedy-Shaffer.
Modern breeds don’t join wolves in their call of the wild
When I grew up, dogs mainly roamed free in my Saint Paul city neighborhood. They would create a terrific cacophony of howls when fire engines cruised by, and even more so during monthly testing of civil-defense sirens.
Based on my observations of our dogs and others it seemed to me that they all responded to these wolf-like sounds. So I was surprised to learn that Hungarian scientists observed only 39 of 68 breeds joining in on wolf howling.* Furthermore, they graded the vocal responses by type as follows (making me howl with laughter-ha ha):
- Howl, Bark-howl, Moan, Yelp
- Growl, Growl-howl, Woof
- Whine, Whine-howl
- Bark
The researchers then applied principal component analysis (PCA) that connected the degree of howling to the genetic distance from wolves—ancient breeds (huskies, malamutes and the like) older most likely to join in. This effect becomes more pronounced with age: Older dogs from modern breeds (for example, terriers and boxers) being least likely to howl with the wolves.
Hopefully, I interpreted this study correctly—there’s a lot to it. However, if you have a dog and remain uncertain how they howl, turn the volume up on this video.
By the way, I almost literally ran into a huge timber-wolf sitting on a remote road in northern Minnesota. After I brought our family car to a full stop, the wolf stared me down before sauntering slowly off. That gave me a healthy respect for Canis lupus and their wildness.
PS If you like dogs (as I do!), check out this briefing by Reuters, which includes a short video of the lead scientist and her Siberian husky Bizsu, whose howling precipitated this fascinating study.
Going all out to save the birds
Posted by mark in Nature, Uncategorized on February 10, 2023
Last summer a cute little bird smacked into our patio door. It stood stunned long enough for me to get this closeup.
I see lots of cardinals (my favorite!), finches, sparrows and other backyard birds all year round. Others—robins and the like—come only when the weather warms up. However, I don’t recall ever seeing one in pretty pastels of brown and yellow. This beautifully colored creature does not pop out for me as one of the 23 most common birds in Minnesota. What could it be? Google Lens provides a clue by identifying it as a warbler. Along this line, based on what’s pictured on internet (even narrowed to warblers, many appearing similar), I’m going with this being a female (juvenile?) common yellowthroat. Do you agree?
Happily, this cute little yellow-throated bird flew off soon after its stunning encounter with our house and never came back to knock on our door. However, from time to time a bright-red male cardinal takes issue with its rival staring back from our bay windows. I’ve tried to ward these aggressors off by taping CDs shiny-side-out to the middle of the glass. However, that never works. Now, thanks to a heads-up from New York Times,* I know why: This new study by College of William & Mary biologists shows that window films increase avoidance of collisions by birds but only when applied externally.
“Bird collisions with windows kill more than a billion birds per year.”
Professor John Swaddle, lead scientist of first experimental study to compare the effectiveness of window films when applied to internal versus external surfaces of double-glazed windows
The researchers randomly divided 72 zebra finches into 4 groups via a two-factor, two-level factorial that varied type of film—BirdShades (not commercially available yet) vs Haverkamp—and location on the glass surface—interior vs exterior. No worries—their ingenious flight-testing facility featured a net that prevented window-bound birds from head-on collision.
By the way, in this interview by W&M News (check out the picture of his student showing the “proper technique for holding a zebra finch”), Swaddle says that “silhouettes of animals or birds don’t tend to work in part because they’re generally too spaced out.” So, when our windows again come under attack by angry birds, I will use many CDs (putting a plentiful pile of unused and obsolete media to good use)—not just one—and duct tape them to the outside—not the inside. I just hope that the neighbors don’t complain about the blast of solar radiation going back their way.
*“Those Window Stickers to Prevent Bird Strikes? There’s a Catch.”, Catrin Einhorn, Feb. 2, 2023 (Updated Feb. 7)
See C/2022 E3 (ZTF) aka the “green comet”
Discovered by the Zwicky Transient Facility (ZTF) nearly last March, comet C/2022 E3 features a not uncommon bright green glow caused by out-of-this world diatomic carbon (not stable on Earth). What makes E3 rare is that it last appeared 50,000 years ago when Neanderthals still roamed.
Today the comet made its closest approach; but the windchill here in Minnesota will run well below -20 F—way too cold even for an astronomy fan like me. I’m holding out for the 10th of this month when E3 will be close to Mars in the night sky and thus easy to find. However, I may settle for this amazing view provided by Portuguese astrophotographer Michael Claro taken during a spectacular disconnection event when the comet’s tail got torn away by a powerful gust of solar wind.